Tag Archive | social media

Why Authors Should Not Use Social Media 

Menna Azzollini wrote this post about why authors shouldn’t use social media. I agree with some of the things she is saying. I don’t think social media is the greatest place to sell books, but I think it’s a good place to make connections to readers and writers and a place authors can support each other. Yes, you putting yourself out there might not get a lot of attention, but if you are supporting other authors and they are supporting you, then your reach gets a little wider 🙂

I also agree that it’s not good to spend too much time on social media. I set up my website posts to go to FB, Lk’d-in, and twitter so one thing I do goes to 4 places! I “like” and post other author’s posts to twitter and facebook, which doesn’t take much time, either.

I do like her list of other marketing options.

What do you think about social media for authors?

Source: Why Authors Should Not Use Social Media | TCK Publishing

What is an Author’s Platform, Really?

SheWrites guru Brooke Warner has another wonderful post pointing out what an author’s platform really is (and isn’t – aka not just social media presence/following).

Thanks Brooke for another insightful post!

Your Author Platform Is Not Your Social Media Following – She Writes.

40+ Smart Strategies To Grow Your Blog With Pinterest

I saw this post and was intrigued. I’ve heard about using Pinterest for your business but hadn’t gone any further than that. Pauline Cabrera of Twelveskip lays it all out, so if you want to give it a try, now’s the time to do it!

40+ Smart Strategies To Grow Your Blog With Pinterest.

Is it time to announce the death of the press release? – Build Book Buzz

Interesting blog post by Sandra Beckwith.

The most important thing I think is that it can be another tool to use related to marketing. Is it helpful? I’m not sure. Is it losing it’s appeal? I think maybe.

Is it time to announce the death of the press release? – Build Book Buzz.

Simple Steps to Market Your Book

One person’s marketing success story. Do you have one, too?

Publishers' Graphics Blog

Most authors would agree that after writing a book, the biggest challenge is how to market the book. Competing for publicity and media attention is difficult and time consuming, often with little to show for your efforts.

That’s NOT true in Sabrina Penn’s case!  Her efforts have yielded video reviews at two large metro TV stations.pam grier2

Sabrina Penn’s children’s book, “A Cowgirl Named Pammy” was just printed, and within a two week period, she landed two TV interviews.  Morning anchors at TV stations in Chicago and Denver promoted the book during their AM programs and provided information on where to purchase the book.

Illustrated by Michael Sein-Colon, “A Cowgirl Named Pammy” tells the story of Pam Grier, the first African-American woman super hero in Hollywood action movies.  Sabrina said, “The key to my success with the media was simple: I created a brief summary of my book and emailed it to select media outlets.  Since Pam Grier had lived in Colorado, I knew there would…

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How To Use Google Plus To Power Your Social Marketing Part 1 TribalCafe | Social Media | Social Media Training | How To | Marketing | WordPress | Oxfordshire

I don’t know about you, but google+ confounds me. I’ve tried to use it on various occasions and it is not very user friendly, at least for someone like me who did grow up eating in front of a computer screen. So I thought you also might appreciate this blog post I came across from Gary Fox from his tribalcafe site. Thanks Gary for helping demystify this for me.

p.s. Gary also did a part 2 to this blog that I’ll share as well (in case you’re too lazy- I mean busy to look for it yourself)

How To Use Google Plus To Power Your Social Marketing Part 1 TribalCafe | Social Media | Social Media Training | How To | Marketing | WordPress | Oxfordshire.

Terry Cordingley: Day 3: The Platform For Your Book

I wanted to share this post about the scary word to most indie authors – PLATFORM.

I think that creating a platform: what you are known for, is easy if your famous. Your platform is created by just writing your books and selling tons of them.

But then, most of us aren’t famous, so what do most of us do?

If you write non-fiction, I think it is a bit easier. You have a topic that you have written a whole book about. You can share your knowledge with you target audience.  But you have the same task as all of us have; you have to get your name  and your expertise out there (the same marketing conundrum).

For fiction writers I think it is a little harder. Fiction writers aren’t experts per say. They may be expert at writing a particular genre or few different genre’s but I think that is harder to “sell,” so to speak, harder to stand out as an “expert” writer of westerns, or an expert writer of horror. There are a lot of fiction writers out there, so standing out among that large crowd is not easy, especially when your exposure to the world at large is up to you. (But thank goodness for the internet – the indie writers friend!)

In both cases, for the majority of indie authors I agree with Terry in that it really is a matter of time. It also takes a lot of persistence : going to book stores, speaking at clubs, writing a blog, tweeting, facebooking, connecting to readers on Goodreads or Amazon and with others in the writing world… You name it, you can do it.

Or not.

I’m not convinced a platform  has a big impact on actual sales, but it is connected. I think sales are the number one platform creator and that comes back to marketing again – which is tied to all those things I mention above plus more. All these things are things we, as writers, can do to get our names, and hopefully, our books out there. But again, it takes time.

The biggest thing is to not fret about it. Continue to write and edit and write some more. Make contacts where you can, spend as much energy on putting yourself out there as you have. As I mentioned, the internet is your friend, so use it. Just hang in there. Some of what we have realize it that fate plays a part in all this, as well. If that newspaper editor happens to pick up the press release your sent, and if they happen to like your story and they decide to print an article about you and your book, and it happens to resonate with readers of the article who decide to actually go online or to your local indie bookstore to pick up your book…

Need I say more. Give it time and keep writing 🙂

Click on this link to see what Terry has to say on the topic.

Terry Cordingley: Day 3: The Platform For Your Book.