One person’s marketing success story. Do you have one, too?
Most authors would agree that after writing a book, the biggest challenge is how to market the book. Competing for publicity and media attention is difficult and time consuming, often with little to show for your efforts.
Sabrina Penn’s children’s book, “A Cowgirl Named Pammy” was just printed, and within a two week period, she landed two TV interviews. Morning anchors at TV stations in Chicago and Denver promoted the book during their AM programs and provided information on where to purchase the book.
Illustrated by Michael Sein-Colon, “A Cowgirl Named Pammy” tells the story of Pam Grier, the first African-American woman super hero in Hollywood action movies. Sabrina said, “The key to my success with the media was simple: I created a brief summary of my book and emailed it to select media outlets. Since Pam Grier had lived in Colorado, I knew there would…
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