Menna Azzollini wrote this post about why authors shouldn’t use social media. I agree with some of the things she is saying. I don’t think social media is the greatest place to sell books, but I think it’s a good place to make connections to readers and writers and a place authors can support each other. Yes, you putting yourself out there might not get a lot of attention, but if you are supporting other authors and they are supporting you, then your reach gets a little wider 🙂
I also agree that it’s not good to spend too much time on social media. I set up my website posts to go to FB, Lk’d-in, and twitter so one thing I do goes to 4 places! I “like” and post other author’s posts to twitter and facebook, which doesn’t take much time, either.
I do like her list of other marketing options.
What do you think about social media for authors?
Source: Why Authors Should Not Use Social Media | TCK Publishing
CKBooks Publishing 
I’m taking a social media class in college, and they put way too much emphasis on SM. I find that as long as you’re somewhat active and easy to find, everything is cool, but there’s no need to make SM a full time job.
Some authors have 10K+ followers and maybe 3 book reviews, so I don’t think followers translate to fans super well.
Also, I’m weary of accounts with thousands of followers, because apparently a lot of them are gathered through like-for-like or follow-for-follow paid apps or other shallow means. Anyway, thanks for sharing!
I suppose, since it’s a whole class on the topic, they have to say something. I agree. I don’t look at a person’s followers numbers unless I’m looking to do a post on someone’s blog. Just being on it somewhere and a place people can contact you is good. I do like it for connecting with other authors and readers, when they contact or connect with me.