Tag Archive | book marketing

Writers’ Forum 2022 – December | Valerie Biel

Happy New Year 2023 with Fireworks Clip Art Free PNG Image|Illustoon

Great end-of-the-year information for authors from Valerie Biel! Take a look.

And may the good outweigh the bad in 2023!

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2023 Literary Calendar Estate Planning for Authors The Making of a Six-Figure Author The Best Books of 2022 FEATURED ARTICLES 2023 Literary Calendar from Sandra Beckwith I love these calendars that give us all kinds of fun bookish things to celebrate. Take a look and choose which mesh well with the content you create to help you plan your social media posts for the coming year.

Source: Writers’ Forum 2022 – December | Valerie Biel

7 Surprising Perks of Recommending Books on BookBub

Full disclosure here. I am not on BookBub. I probably should be, and this article may push me closer in that direction (like many authors, marketing is not something I particularly enjoy doing – other than in person). But for those of you who are, this is a good post about ways to boost your exposure and help your fellow authors at the same time. A win win! When we support each other, we support ourselves too 🙂

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Check out all the ways you can increase visibility for your author brand (and boost other authors!) on BookBub.com by recommending books.

Source: 7 Surprising Perks of Recommending Books on BookBub

CKBooks Publishing
Where Publishing Dreams Become Reality

How to Use BookBub with a Limited Budget

Got this post from book guru Derek Doepker and is one every writer should read. BookBub is big in the book world. (Thank you, Derek.)

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Check out these tips for using BookBub’s marketing tools and growing visibility on the platform without breaking the bank!

Source: How to Use BookBub with a Limited Budget

How to Write An Author Bio 

I don’t remember ever reading anything about writing your author bio, so I clicked on this when I saw it. Sandra Beckwith give us some dos and don’ts.

There is also a link to another post about avoiding 4 bio mistakes.

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“You know that you need an author bio for your book cover and online retail sales pages, but did you realize that you need one in your author press kit, too?…”

Source: How to write an author bio – Build Book Buzz

5 Easy Steps to a Successful Media Appearance

The opportunity to talk on the radio, on a podcast or even on TV may not come up very often, but you want to be ready when that opportunity does arrive. A.G. Billig gives us 5 good items to consider.

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Getting ready for a podcast, radio, TV, or summit appearance? Here’s how to make sure you have a successful media appearance.

Source: 5 easy steps to a successful media appearance – Build Book Buzz

6 (7) Ways You Are Destroying Your Chances of Finding Readers 

Laurence O’Bryan of BooksGoSocial makes some very good points about how to find readers.

And as he says, it’s a long haul game. It takes time and effort to do these things, but they are all doable. Make a “to do” list and slowly work your way through it, making sure you acknowledge your accomplishments along the way. It’s a learning experience, so don’t expect perfection. Miss-steps are part of the process (especially if writing and publishing is a new “game” for you), but you can decrease some of that by checking out Laurence’s list.

And I’d add one more way:
-7)  Not connecting with other writers.
So much can be learned and eased on this journey by connecting with other writers. There are lots of online writer’s groups out there (SCBWI, ALLI are just two examples) which can give you loads of help, information, and connection. And when writer’s conferences are again a thing – and they will be! – they are a great place to connect locally, in addition to a fun way to learn ways to up your writing game.

(Note: I can not give a thumbs up or down for the services mentioned in the post, but I have used their Netgalley services with good results.)

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Source: 6 Ways You Are Destroying Your Chances of Finding Readers |

CKBooks Publishing
Where Publishing Dreams Become Reality

How To Get Libraries To Buy Your Book

Rebecca Langley lays out a specific list of to-do tasks to try and get your book into libraries. It’s not for the marketing faint of heart, but if you can get in, libraries are all over this country.

Getting into your local library is probably easier than what she describes. Knowing your librarians and finding out what they might be looking for for their patrons is helpful. Just ask. Rebecca is right, it’s all about getting patrons in the door.

She doesn’t mention audio books. Having your book as an audio book is also another plus. Findaway voices is a new service that puts your audio book on multiple formats (including audible).

And look at that list of reviewers (Library Journal, Kirkus, PW, Booklist…) early in your writing process. Many free reviews require the book 3 months before publication. You can send them an ARC (advanced reader copy), so that is helpful. But you’ll have to plan ahead. I know once your book is done, you really want to get it out, but getting your book reviewed by a few of these companies can go a long way in selling more books. I know I wish I had done this for a couple of my books.

And speaking of reviews, you’ll want a decent number (10-20+?) of reviews on Amazon before you do any marketing. Librarians look at Amazon too.

Best of luck!

Stay safe!
Christine

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Library books have a longer shelf life than in bookstores, and they get more action, because there’s no financial risk for the inquisitive reader.

Source: How To Get Libraries To Buy Your Book

CKBooks Publishing
Where Publishing Dreams Become Reality

55 Social Media Hashtags For Book Authors (And How To Use Them) 

Are you confused by hashtages like I am?

The staff at Web Design Relief put this handy list together so you don’t have to be confused about what hashtag to use to connect with more readers or other authors.

Plus they give us guidelines for using hashtags: (thank you!!)

  • Use hashtags specific to your message (examples in the post)
  • Try to take advantage of the important keywords in your post’s text (examples in the post)
  • Or, add hashtags at the end of the post
  • Don’t use too many hashtags (1-2), except on Instagram, where it doesn’t seem to matter

Below is the link to the post.

Thanks Web Design Relief staff!

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Writers: Boost engagement on social media by harnessing the power of writing and publishing hashtags.

Source: 55 Social Media Hashtags For Book Authors (And How To Use Them) | Web Design Relief

my imageCKBooks Publishing
Where Publishing Dreams Become Reality

Smashwords Two New Marketing Tools

Smashwords today unveiled Smashwords Presales, a new book launch tool that will thrill your readers.

Smashwords Presales leverages patent-pending technology to enable the creation, management and merchandising of ebook presales.  An ebook presale allows readers to purchase and read a new book before the public release date.

Presales are different than preorders.

Click on the link below to find out the details. Mark also talks about a new Smashwords feature: Global Coupons. Basically, it allows you to create a coupon on multiple titles at once, if I’m understanding it correctly. Not exactly sure how that is a significant help, but I’ll have to think on it a bit more.

Source: Smashwords

Do I Need a Platform and If So, How High?

Anne Greenwood Brown talks about platforms for authors. She showcases a fiction author who’s book has in interesting premise – celebery crushes.

Notice she says getting a following can take years. I think she’s right, for most of us authors, so patience and persistance is a must, whether you’re going the traditional route or self-publishing.

Have a read…

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In 2010, when I first dipped my toe into the publishing world, the biggest mystery to me was—besides figuring out the difference between a query and a synopsis—this thing called a “platform.” At th…

Source: Do I Need a Platform and If So, How High?