Full disclosure here. I am not on BookBub. I probably should be, and this article may push me closer in that direction (like many authors, marketing is not something I particularly enjoy doing – other than in person). But for those of you who are, this is a good post about ways to boost your exposure and help your fellow authors at the same time. A win win! When we support each other, we support ourselves too 🙂
Check out all the ways you can increase visibility for your author brand (and boost other authors!) on BookBub.com by recommending books.
Laurence O’Bryan of BooksGoSocial makes some very good points about how to find readers.
And as he says, it’s a long haul game. It takes time and effort to do these things, but they are all doable. Make a “to do” list and slowly work your way through it, making sure you acknowledge your accomplishments along the way. It’s a learning experience, so don’t expect perfection. Miss-steps are part of the process (especially if writing and publishing is a new “game” for you), but you can decrease some of that by checking out Laurence’s list.
And I’d add one more way: -7) Not connecting with other writers. So much can be learned and eased on this journey by connecting with other writers. There are lots of online writer’s groups out there (SCBWI, ALLIare just two examples) which can give you loads of help, information, and connection. And when writer’s conferences are again a thing – and they will be! – they are a great place to connect locally, in addition to a fun way to learn ways to up your writing game.
(Note: I can not give a thumbs up or down for the services mentioned in the post, but I have used their Netgalley serviceswith good results.)
Rebecca Langley lays out a specific list of to-do tasks to try and get your book into libraries. It’s not for the marketing faint of heart, but if you can get in, libraries are all over this country.
Getting into your local library is probably easier than what she describes. Knowing your librarians and finding out what they might be looking for for their patrons is helpful. Just ask. Rebecca is right, it’s all about getting patrons in the door.
She doesn’t mention audio books. Having your book as an audio book is also another plus. Findaway voices is a new service that puts your audio book on multiple formats (including audible).
And look at that list of reviewers (Library Journal, Kirkus, PW, Booklist…) early in your writing process. Many free reviews require the book 3 months before publication. You can send them an ARC (advanced reader copy), so that is helpful. But you’ll have to plan ahead. I know once your book is done, you really want to get it out, but getting your book reviewed by a few of these companies can go a long way in selling more books. I know I wish I had done this for a couple of my books.
And speaking of reviews, you’ll want a decent number (10-20+?) of reviews on Amazon before you do any marketing. Librarians look at Amazon too.
Best of luck!
Stay safe! Christine
Library books have a longer shelf life than in bookstores, and they get more action, because there’s no financial risk for the inquisitive reader.
Smashwords today unveiled Smashwords Presales, a new book launch tool that will thrill your readers.
Smashwords Presales leverages patent-pending technology to enable the creation, management and merchandising of ebook presales. An ebook presale allows readers to purchase and read a new book before the public release date.
Presales are different than preorders.
Click on the link below to find out the details. Mark also talks about a new Smashwords feature: Global Coupons. Basically, it allows you to create a coupon on multiple titles at once, if I’m understanding it correctly. Not exactly sure how that is a significant help, but I’ll have to think on it a bit more.
Some good information about promotion by Joan Stewart. I particularly like the list of free press release distribution services. I have not tried any of these but will definitely look into them.
Joan also lists a couple paid services that she prefers, though one would have to wonder if she says The main reason you’re publishing your press release isn’t so media reprint it. Few if any will. You’re publishing it so it pulls traffic to your website and serves as collateral material for a well-written, customized pitch to a journalist, reviewer, influencer or someone else who can help you, I’m not sure that would be money well spent. I would think the free services would suffice. But what do I know about this? Nothing, really.
Anyone else know about these PR services?
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