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Advertising Your Books – Part One: BookBub Ads 

Great post by Valarie Biel on Book ad, with details on book bub! Thanks Val!

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We often discuss the free ways to achieve attention for your books through social media and traditional media publicity. But what about paid advertising? Is this ever a good idea? Yes, paid advertising can give your books a sales’ boost. Particularly, after the buzz of your book launch has died down and you’re trying to gain some traction with sales. However, there’s a lot to know, and it’s important not to spend your advertising dollars before you’ve done your homework.

Source: Advertising Your Books – Part One: BookBub Ads | Valerie Biel

CKBooks Publishing
Where Publishing Dreams Become Reality

Lessons From BuzzFeed on How to Grow and Engage Your Audience

Dan Blank (WeGrowMedia) talks about growing your audience, as a author, with Ze (Zay) Frank of Buzzfeed.

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As with many things Dan talks about, it seems to be a matter of connecting and “collaboration” on a personal level with people. I think you can use that word “collaboration” in a few different ways. But I took it more as connecting.

And the fact that Ze says with some of his more viral posts, he doesn’t really know why they went viral, says a lot too.

Dan even says: But for the 1,000 other things you do to try to develop an audience for your work — articles, events, interviews, blogs, newsletters, social media — don’t assume you know what will work. Experiment and allow others to help you learn what does and doesn’t work to engage them.

That means trying a lot of different things. What I have found is things I do in person, work the best and sometimes lead to things I can’t predict (as I mentioned in this post I did on marketing).

Another point they make is you can’t be in one place (online or in person) and expect to reach a lot of people.

Ze says that only 15-17% of views of Buzzfeed content comes from Buzzfeed’s website and the same percent from their other channels: emails, social media… I think that is amazing! A big company like that and that’s how many people come to their site or visit their social media and share their content?!

What does this mean? Same thing, really. You can’t put up a website and decide that is good enough. You need to be in a lot of different places. And some (most?) of the sharing, of course, you have no control over.

Here is the whole post, if you want to read it.

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Source: Lessons From BuzzFeed on How to Grow and Engage Your Audience – WeGrowMedia – Dan Blank

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Where Publishing Dreams Become Reality

Reader’s Favorite Award Deadline Soon

Spring is the time to enter book award contests.

There are a limited number of big-name books awards available to self-published authors. Reader’s Favorite is one of them.

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Jim Carrey Gold Medal

Jim Carrey

The regular deadline for this year is May 1, so you’ve got time yet to sign up. If you’re not quite ready, June 1 is the drop dead deadline, which will cost you more, of course.

I have entered this contest a couple different times. Have not won yet, but earned a very nice 5 star review. You can also request more than one review, whether you win or not.

The cost is $109 now or $119 on June 1.  They have 140+ genres. You get a chance to get a traditional publishing contract, win money, be represented by a marketing and PR firm, and have your book made into a movie. And of course the publicity would be wonderful with such a large, international award.

I also recommend the IPPY Award, The Brag Award  (adult and children’s books), the Moombean Children’s Award (for children’s stories, obviously),

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Eriq La Salle

Eriq LaSalle – Actor/Director

Happy Spring!

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CKBooks Publishing
Where Publishing Dreams Become Reality

 

An Incredible Marketing Case Study, with Author-Illustrator Lori Richmond (and Christine Keleny) 

“The most interesting marketing opportunities are those that are unconventional.” That is how author-illustrator Lori Richmond sums up the case study we are about to present here. In to…


This is the beginning of an interview Dan Blank had with author and illustrator Lori Richmond about an innovative marketing opportunity she saw and followed through on. I wholly agree with Dan – this marketing effort Richmond made has paid off in many small and cumulative ways for her.

I think that is how most of the best marketing works for most authors. It’s not that one post or that one event you go to or that one person you meet, but over time, it’s all those posts, all those events, all those people you meet who add up to opportunities to share yourself and your stories with others.

Everyone is looking for a quick fix related to marketing their book(s). Think about it – if it existed, don’t you think someone would have found it by now. It takes time and effort, lots of efforts, actually, and missteps (lets not call it failure – it’s a learning process, right?), but there will be targets hit along the way and lots of fun experiences, too!

Here’s my example: I recently was invited by a librarian that I met at a art and craft sale to present at an evening talk event her library has a few times a year. Now this library is probably smaller than 1000 square feet and this town has a population so small that they can’t get a grocery store to move in where the old one stood for years. But this innovative librarian has partnered with a small pizza/ice creams shop (Central 52) in town (a big deal for this town) to host evening speakers a few times a year on all kinds of topics.

I showed up early, met the owner (a woman), and had an ice cream while I set up my books for display. Six people came out on a cold, wet spring evening to hear me talk about writing and publishing. It was a interactive, intimate group and I made some new acquaintances, had my picture taken with the librarian and her friend, which was posted on the shop website (which I then reposted, of course), and I was connected to the daughter of one of the participants who does editing (I’m always looking for proofing help for my clients), and I sold 5 books!

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I’m also going to go back for pizza with my husband. It smelled really good and we’re always looking for new pizza places to try. Who would have thought about all these connections and possibilities from a library that is no bigger than 1000 square feet in a town that isn’t large enough to have a grocery store.

Maybe that will be the end of it, but maybe it won’t. One never knows.

So keep, keepin’ on!  Get out there! Meet people! Keep your eyes and ears open. Over time you can’t predict how it will pay off, but it will.

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Source: An Incredible Marketing Case Study, with Author-Illustrator Lori Richmond – WeGrowMedia – Dan Blank

Are Writing Contests Worth the Fees? 

I’ve shared this information before, but it’s always good to review. Here’s a great post on the topic from Valerie Biel.

Thanks Valerie!

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We all want a shiny gold sticker for our cover! With more and more writing contests popping up every day, it’s important to determine which ones are reputable, whether entry fees are acceptable, and how to spot dangerous terms that infringe on your copyright. To watch a video version of this blog click below:

Source: Are Writing Contests Worth the Fees? | Valerie Biel

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Where Publishing Dreams Become Reality

As the Author World Turns on Amazon Book Review Policies

I was surprised by the information that you don’t have to purchase the book on Amazon to get it reviewed. Probably true but I bet verified reviews (purchased books from Amazon) don’t get looked at as hard.

I also can’t imagine that I would go so far as to copy my reviews and keep track of the ones that get taken down, then contact the reviewer and ask them to protest to Amazon? REALLY?! Who has time for that? And who wants to hound a reviewer. That’s a sure fire way to not get them to leave a review again!

I’d be okay with checking a review I left for someone else – a good friend and fellow author – and contesting if they took my own review down, however. Though I’m not sure I’d take the time to go back and check on my reviews, either.

But anyway, good information on the much needed Amazon review process.

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By Judith Briles Amazon: Love it … or hate it … but, you gotta deal with it.”Why are my reviews being removed?” is an ongoing question that authors ask. There isn’t a live program that I do t

Source: As the Author World Turns on Amazon Book Review Policies

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Where Publishing Dreams Become Reality

Submissions | Midwest Review

Do you have a short piece of fiction or non-fiction (up to 6,500 words), poetry (1-5 poems) or black and white photography (1-5 images) that “examines, interprets, and redefines the full spectrum of life, past and present, in the Midwest” then the new Midwest Review writing contest might be for you. Entry fee is a tolerable $15, with a $500 cash price in each category possible and publication in Midwest Review.

Deadline is December 1.

Thought you might like to know.

Happy Turkey Day!

Wishing you many blessing to be thankful for
(including having fun dancing with your bird :))

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Midwest Review seeks writing and visual art that examines, interprets, and redefines the full spectrum of life, past and present, in the Midwest.

Source: Submissions | Midwest Review