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Pricing your ebook at a discount: Why do it, when, and how to promote 

By Flash Alexander via Pixabay

Here are some suggestions about how to price your ebook and why it might be a good idea to have an occasional sale!

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There are a number of benefits to pricing your ebook at a discount or for free. If you’re aiming to attract new readers and ultimately increase sales, here’s what to do…

Source: Pricing your ebook at a discount: Why do it, when, and how to promote | For Authors | The Fussy Librarian

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How and Why to Write Your Back-Cover Synopsis Early 

Tim Storm gives some good examples of the ever-difficult back cover blurb for fiction and deconstructs them.

I heard someone say once, write 5-10 different version of the same blurb, then narrow down from there. I agree. Narrow down to 3-4 and share with people you know who read. Ask them, “Which one would make you want to pick up this book?”

I have never done this step early, but I do agree that, just like writing your elevator pitch early, it will help you focus as you write. Or when you’re editing, it will help you know what you can cut.

Thanks Tim!

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The back-cover synopsis lays out the book’s premise and piques reader interest. Here’s how and why you should write one early and often.

Source: How and Why to Write Your Back-Cover Synopsis Early | Craft Articles

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55 Social Media Hashtags For Book Authors (And How To Use Them) 

Are you confused by hashtages like I am?

The staff at Web Design Relief put this handy list together so you don’t have to be confused about what hashtag to use to connect with more readers or other authors.

Plus they give us guidelines for using hashtags: (thank you!!)

  • Use hashtags specific to your message (examples in the post)
  • Try to take advantage of the important keywords in your post’s text (examples in the post)
  • Or, add hashtags at the end of the post
  • Don’t use too many hashtags (1-2), except on Instagram, where it doesn’t seem to matter

Below is the link to the post.

Thanks Web Design Relief staff!

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Writers: Boost engagement on social media by harnessing the power of writing and publishing hashtags.

Source: 55 Social Media Hashtags For Book Authors (And How To Use Them) | Web Design Relief

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How to Find Profitable Amazon Book Advertisement Keywords [2020]

Many of you may know Dave Chesson. He is a wealth of knowledge for anyone looking for information about publishing. He also has some products to sell related to that as well (which I am not endorsing here but I do trust him – he’s been around the book world for quite a while). Part of the reason I trust Dave is because he gives a lot of good information away for free. This post is an example.

I have done Amazon ads and I’ve hired others to do it for me as well. Both times I’d say I came out about even in the money I spent and the money I gained. It gave me more readers (not a lot, and not sure that translated to purchases of any of my other books) but I’m still on the fence whether it was worth all the time I spent on doing it myself, since I just broke even.

If you’ve even tried ads yourself, he’s right, key words are KEY! (pardon my pun). His post helps you a bit in that direction. (link below)

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“Learn how you can create a list of profitable Amazon ads keywords for your book advertisements and start earning now on your ads!…”

Source: How to Find Profitable Amazon Book Advertisement Keywords [2020]

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Where Publishing Dreams Become Reality

Do I Need a Platform and If So, How High?

Anne Greenwood Brown talks about platforms for authors. She showcases a fiction author who’s book has in interesting premise – celebery crushes.

Notice she says getting a following can take years. I think she’s right, for most of us authors, so patience and persistance is a must, whether you’re going the traditional route or self-publishing.

Have a read…

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In 2010, when I first dipped my toe into the publishing world, the biggest mystery to me was—besides figuring out the difference between a query and a synopsis—this thing called a “platform.” At th…

Source: Do I Need a Platform and If So, How High?

Amazon Eliminates Two Promotional Options 

Amazon is shutting down it’s giveaway option (which was a great promtional tool) and it’s matching program (which allowed a reader who bought your print book to buy the ebook at a reduced rate).

I didn’t know this, so I wanted to make sure you-all had heard.

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Source: Amazon Eliminates Two Promotional Options | Self-Publishing Review

Advertising Your Books – Part Two: Facebook Ads | Valerie Biel

Valerie Biel has given authors a wonderful step by step process for setting up a Facebook ad, in addition to tips on how to monitor that ad and make sure it is working for you.

I particularly like the advice on setting up a universal purchase link for your other books in the back of your ebook. Great idea. And BTW draft2digital lets you use their universal link creator even if you don’t publish through them. They have another company: Book2read that allows you to create this universal link for free. How nice is that! (And still I wonder, what is the catch? The pragmatist in me says nothing is for free. But maybe there isn’t a catch. I’ll use it and let you know.)

Amazon also has a linking service that will direct buyers to the correct Amazon “store” for them (US, UK, Japan, France…). Their service is booklinkerI’m going to use this one too!

It’s been a while since I’ve done a Facebook ad, so I’m sure I’ll use this post to help me when I try it again.

Thanks Val!

If you click on her post for her bookbub ad, you’ll notice, Valerie compared the various ad’s she created for her bookbub ad. Lawrence O’Bryan also talks about comparing ads plus other things that we can compare. Take a look at his post about A/B testing.

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Advertising Your Books – Part One taught you how to get started with BookBub ads. I’ve continued my ad testing on that platform and have updated that article with more notes on my results HERE. The article below details how to advertise on Facebook.

Source: Advertising Your Books – Part Two: Facebook Ads | Valerie Biel

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Where Publishing Dream Become Reality

(This is the picture I used for my just released “All is Revealed in Russia” – the final book in the Agnes Kelly Mystery Adventure Series. front cover - AIRIR Don’t I look lovely! – And mysterious!)

Top 10 FAQs About Book Publicity and Promotion 

Some good information about promotion by Joan Stewart. I particularly like the list of free press release distribution services. I have not tried any of these but will definitely look into them.

Joan also lists a couple paid services that she prefers, though one would have to wonder if she says The main reason you’re publishing your press release isn’t so media reprint it. Few if any will. You’re publishing it so it pulls traffic to your website and serves as collateral material for a well-written, customized pitch to a journalist, reviewer, influencer or someone else who can help you, I’m not sure that would be money well spent. I would think the free services would suffice. But what do I know about this? Nothing, really.

Anyone else know about these PR services?

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The number one question authors ask? “How long do I have to market my book?” Here are the most frequently asked questions I hear about book publicity…

Source: Top 10 FAQs About Book Publicity and Promotion – The Book Designer

Advertising Your Books – Part One: BookBub Ads 

Great post by Valarie Biel on Book ad, with details on book bub! Thanks Val!

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We often discuss the free ways to achieve attention for your books through social media and traditional media publicity. But what about paid advertising? Is this ever a good idea? Yes, paid advertising can give your books a sales’ boost. Particularly, after the buzz of your book launch has died down and you’re trying to gain some traction with sales. However, there’s a lot to know, and it’s important not to spend your advertising dollars before you’ve done your homework.

Source: Advertising Your Books – Part One: BookBub Ads | Valerie Biel

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Where Publishing Dreams Become Reality

Lessons From BuzzFeed on How to Grow and Engage Your Audience

Dan Blank (WeGrowMedia) talks about growing your audience, as a author, with Ze (Zay) Frank of Buzzfeed.

Image result for buzzfeed logo

As with many things Dan talks about, it seems to be a matter of connecting and “collaboration” on a personal level with people. I think you can use that word “collaboration” in a few different ways. But I took it more as connecting.

And the fact that Ze says with some of his more viral posts, he doesn’t really know why they went viral, says a lot too.

Dan even says: But for the 1,000 other things you do to try to develop an audience for your work — articles, events, interviews, blogs, newsletters, social media — don’t assume you know what will work. Experiment and allow others to help you learn what does and doesn’t work to engage them.

That means trying a lot of different things. What I have found is things I do in person, work the best and sometimes lead to things I can’t predict (as I mentioned in this post I did on marketing).

Another point they make is you can’t be in one place (online or in person) and expect to reach a lot of people.

Ze says that only 15-17% of views of Buzzfeed content comes from Buzzfeed’s website and the same percent from their other channels: emails, social media… I think that is amazing! A big company like that and that’s how many people come to their site or visit their social media and share their content?!

What does this mean? Same thing, really. You can’t put up a website and decide that is good enough. You need to be in a lot of different places. And some (most?) of the sharing, of course, you have no control over.

Here is the whole post, if you want to read it.

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Source: Lessons From BuzzFeed on How to Grow and Engage Your Audience – WeGrowMedia – Dan Blank

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