Here are some very good tips even if you’re not trying to catch the attention of a traditional publisher. (from PBS Media Shift)
I wanted to share this post about the scary word to most indie authors – PLATFORM.
I think that creating a platform: what you are known for, is easy if your famous. Your platform is created by just writing your books and selling tons of them.
But then, most of us aren’t famous, so what do most of us do?
If you write non-fiction, I think it is a bit easier. You have a topic that you have written a whole book about. You can share your knowledge with you target audience. But you have the same task as all of us have; you have to get your name and your expertise out there (the same marketing conundrum).
For fiction writers I think it is a little harder. Fiction writers aren’t experts per say. They may be expert at writing a particular genre or few different genre’s but I think that is harder to “sell,” so to speak, harder to stand out as an “expert” writer of westerns, or an expert writer of horror. There are a lot of fiction writers out there, so standing out among that large crowd is not easy, especially when your exposure to the world at large is up to you. (But thank goodness for the internet – the indie writers friend!)
In both cases, for the majority of indie authors I agree with Terry in that it really is a matter of time. It also takes a lot of persistence : going to book stores, speaking at clubs, writing a blog, tweeting, facebooking, connecting to readers on Goodreads or Amazon and with others in the writing world… You name it, you can do it.
I’m not convinced a platform has a big impact on actual sales, but it is connected. I think sales are the number one platform creator and that comes back to marketing again – which is tied to all those things I mention above plus more. All these things are things we, as writers, can do to get our names, and hopefully, our books out there. But again, it takes time.
The biggest thing is to not fret about it. Continue to write and edit and write some more. Make contacts where you can, spend as much energy on putting yourself out there as you have. As I mentioned, the internet is your friend, so use it. Just hang in there. Some of what we have realize it that fate plays a part in all this, as well. If that newspaper editor happens to pick up the press release your sent, and if they happen to like your story and they decide to print an article about you and your book, and it happens to resonate with readers of the article who decide to actually go online or to your local indie bookstore to pick up your book…
Need I say more. Give it time and keep writing 🙂
Click on this link to see what Terry has to say on the topic.