Tag Archive | marketing

Terry Cordingley: Day 15: Selling Books at Fairs and Festivals

fairNow is about the time to start signing up for those fairs and festivals that frequently occur in the fall. Terry Cordingley has some ideas about the subject that I thought you might like. I have found that craft fairs can be fairly profitable affair for a book seller. You are frequently the only person selling books so it’s a nice place to stand out.

I think it’s handy to have a smart phone with a credit card swiper at these sales – the folks at these sales have only have so much cash and they are much more likely to buy your book(s) if they can use credit. I use the free paypal swiper. Make sure it works for your smart phone before you got to the sale. I had to change phones to get mine to work. I should have had the swiper with me when I bought the phone but I didn’t. Live and learn.

Anyway, sign up and go to any fair or festival you can get to. It’s a great way to get your name out locally.

Terry Cordingley: Day 15: Selling Books at Fairs and Festivals. Thanks for the reminder, Terry!

Top Book Marketing Strategies (?)

Kathleen Page says Endorsements, Guest blogging and email marketing are the three best strategies.  I’m not sure this is a very helpful list for indie authors.

Endorsements – How easy is it to get other – well known – book endorsements? Not very. First, you have to be able to contact a well known author or publication, then you have to have them read your work, or at least part of it.  Not an easy, if impossible, task if you don’t work with a agent or publishing house that has a reputation.  I was actually able to contact a fairly famous author once because she lived by my in-laws. She gave up doing endorsements, so I was out of luck.

Guest Blogging – I have done guest blogs on quite a few sites and it might have given me a sale or two but that’s about it. I haven’t been impressed by this mode of marketing. I will continue to do them because I think they are an OK way to get your name out there, but not a great way to get sales, in my opinion.

Email marketing – I’ve read this numerous times, that this is the best way to market, but I really don’t like sending out “Buy my new Book!” email to people. I have and I will continue to do this because it might help my sales a bit, and I only do it every years or so when I come out with a new book, but I don’t like doing it because I personally don’t like getting these types of emails.  People say that newsletters are the best way to market via email which is better than just a Buy my Book email, but takes A LOT more time, time that I don’t have. With a newsletter, you have to come up with content not related to selling you stuff 97% of the time and 3% of the time you can actually tell your subscribers about what you’re selling. (the percentages are made up, by the way). This, to me, is not a good investment in my time.

Anyway, those are just my opinions. Read what Kathleen has to say and decide for yourself.

 The Savvy Book Marketer.

10 Social Media Tips for Authors | LinkedIn

Here are some very good tips even if you’re not trying to catch the attention of a traditional publisher. (from PBS Media Shift)

10 Social Media Tips for Authors | LinkedIn.

How To Use Google Plus To Power Your Social Marketing Part 1 TribalCafe | Social Media | Social Media Training | How To | Marketing | WordPress | Oxfordshire

I don’t know about you, but google+ confounds me. I’ve tried to use it on various occasions and it is not very user friendly, at least for someone like me who did grow up eating in front of a computer screen. So I thought you also might appreciate this blog post I came across from Gary Fox from his tribalcafe site. Thanks Gary for helping demystify this for me.

p.s. Gary also did a part 2 to this blog that I’ll share as well (in case you’re too lazy- I mean busy to look for it yourself)

How To Use Google Plus To Power Your Social Marketing Part 1 TribalCafe | Social Media | Social Media Training | How To | Marketing | WordPress | Oxfordshire.

CreateSpace Community: Resources: Building Buzz Before You Publish

Something to think about before you publish – and don’t forget to create that press release!

CreateSpace Community: Resources: Building Buzz Before You Publish.

Letters, E-Mail, Texts — What’s Next? | On Point with Tom Ashbrook

compliments of common.wikimedia.org

Photo compliments of common.wikimedia.org

Letters, E-Mail, Texts — What’s Next? | On Point with Tom Ashbrook.

I recommend listening or at least reading the blurb associated with this radio program. It talks about the up and coming types of communication cementing my decision not to get into the email newsletter idea that many think is the best way to market your work.

The program tells how email is passe,  used primarily for businesses, where personal communication is done via quicker means: texting, mobile chat, snapchat…  I would agree. I hate unnecessary emails, and even  the few writer newletters I get. I scan them only, if I read at all. I know their main job is to sell me something – a service, a how to book… I prefer blogs. I know they aren’t selling – most of the time – and when bloggers do give a notice about a book sale, I don’t mind. It happens so infrequently.

Time will tell, but I’m going to find interested readers or writers via other means.