In the United States and Britain, sales of e-books represent between a quarter and a third of the consumer book market and, by 2018, will edge out printed and audio books as the most lucrative segment, according to projections by the consulting firm PricewaterhouseCoopers.
As Nate Hoffelder of The Digital Reader points out though, the “perennial ebook optimists” at PricewaterhouseCoopers have now moved that goalpost back two years running. In 2012 they predicted that eBook sales would outpace print by 2016. In 2013, they said it’d happen in 2017. Now… it’s 2018.
One thing is certain, though: for many years to come, authors in the United Sates and Britian will need to make their books available in both print and digital editions in order to reach the most readers.
It’s also interesting to see how much less a share of the marketplace eBooks hold in many European countries. It’s exciting to see the growth opportunity for digital books in that region, but also a great chance for authors to continue selling print books to the millions of English-speakers in countries like Germany, Sweden, Norway, etc.
Thought I’d share this bit of information for those who aren’t sure what a galley or an ARC is and a link to some specifics. And I’m not talking about that kind of galley.
The post is written by Chris Robley, but I think Chris is a bit behind the times. I think a print galley is fine, but I’ve used ebook galleys a lot more often. It’s cheaper for the self-published author and most serious readers have ereaders anyway and like to use them.
Make sending out ebook galleys (and paper books if you like) part of your prelaunch list.
If you want to go the traditional publishing route, you have to know how the write a dynamite query letter. The below link from Bookbaby and Chris Robley will give you some pointers. I also would add mentioning your platform in your letter. That’s a big thing that agents and publishers are interested in – your followers, which equal your sales potential.
In addition, I would suggest you go the self-publishing route at the same time. This used to be a big no-no, but the list is growing every year of authors who self-published first and did so well that they attracted the attention of one of the big 5 (? – is that the correct number) publishers. And it a one way to build that platform that publishers like to see.
It also helps curb that itch to see your stuff in print (or on an ereader or both!) and frees up your energy to go onto your next masterpiece!