Mark Coker of Smashwords gives us some grim statistics, but also shares some very concrete ways to keep on keepin’ on.
I agree – looking at the long haul is the way to go. I first published in 2008 and I still get sales from that first book. For me, it’s never been about the big launch with big first sales – though there is some of that, of course. It has been more about staying the course, keeping up with my writing and publishing, picking and choosing my marketing strategies and learning new things with each new book I publish (Just published book #6 – Will the Real Carolyn Keene Please Stand Up). I don’t exclusively write and publish – I do have a day job (that I love, by the way, because it’s helping others publish!), but I am not tossing in the towel because there are a lot of others writing and publishing these days. In fact, I encourage people to write and publish (through the writing and publishing workshops I do for libraries and school children). I think there is room for everyone!
Here is David Gaughran’s view on cheap ebook pricing.
I definitely think it has it’s place, whether you use it for a new book or keep your first book in your book series permanently on sale, I think those are fine marketing strategies. I would not, however, discount all of my books. I think it does give the impression that the story is not worth it. But then again, I don’t think selling a ebook for over $6 is reasonable, either. They do take money and time to make, of course, but sharing an electronic file is the least inexpensive way to share your stories and the price should reflect that.
Thought I’d share this bit of information for those who aren’t sure what a galley or an ARC is and a link to some specifics. And I’m not talking about that kind of galley.
The post is written by Chris Robley, but I think Chris is a bit behind the times. I think a print galley is fine, but I’ve used ebook galleys a lot more often. It’s cheaper for the self-published author and most serious readers have ereaders anyway and like to use them.
Make sending out ebook galleys (and paper books if you like) part of your prelaunch list.