Tag Archive | book marketing

Free Book Marketing Ideas

Always good to review some free ways to market your book. Sandra Beckwith has listed 10. I’d like to add a few more.

11 – When you are selling your book at an event, put a typed note on colored paper inside any book you sell that you sign by hand. You can put anything you like on the note but I like to ask for reviews. I also tell the reader if they order another one of my books, I’ll give it to them for the “sale” price (the slightly discounted price I usually sell my books at when selling in person.) Or if it’s not a big book, maybe free shipping. USPS has book-rate shipping, which helps decrease the shipping cost.

12 – When selling in person, I have a sign on my table that says “I talk at book clubs.” And if a person says they are interested, I tell them if a group wants to buy the books, I can give it to them at a discounted rate.

13 – I know some authors who, again, when selling in person, have an email sign up. If you have a semi-regular blog or email “newsletter” this is a way to add readers/subscribers.

14 – Get on and participate in Goodreads. I think many authors miss this one.

What are your favorite FREE marketing ideas?

Here are Sandra’s: https://buildbookbuzz.com/10-free-book-promotion-ideas/

How do readers discover books? What every author needs to know – Build Book Buzz

Aug1

Sandra give us a comprehensive list of ways to get you and your book noticed. If you make to the end of this post, she leaves us with the most important point under the heading: How will readers discover books by you?

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How do readers discover books like yours? Here are eight opportunities for readers to discover, read, love, and recommend yours.

Link: How do readers discover books? What every author needs to know – Build Book Buzz

CKBooks Publishing
Where Publishing Dreams Become Reality

Free Amazon Ads Course

Jul17

Have you ever wanted to run an Amazon ad but weren’t sure how?

Or maybe you ran an ad but you weren’t sure if you did it in such a way that would get you the best result.

I’m happy to share Dave Chesson’s Free Amazon Ad program (Dave Chesson of Kindlepreneur.com – a trusted site for all things marketing, especially related to Amazon). He has developed it with Janet Margot – who worked for nearly 10 years at Amazon, building the Amazon ad program for them.

I am sharing this because Dave gives writers like you and me many free things to help us market our books better – trainings, description templates, youtube instructional videos… So sharing this is a small way to thank Dave.

Will he try and sell you something after you complete this free program?

Probably.

Do you have to buy anything?

No.

So if you want to try doing an Amazon ad, I’d recommend checking out this free Amazon ad program.

Happy Marketing!

CKBooks Publishing
Where publishing dreams become reality

Mastering Amazon ads one tweak at a time: One author’s success story

Apr13

I have to apologize right off the bat because I know I shouldn’t be saying this, but I’d be lying if I said anything else. I dislike most marketing, mostly online stuff, mostly amazon or bookbub or… ads. I much prefer marketing in person, at book events, art and craft events, farmer’s markets (if they allow it, and many do).

I work at a computer most of the day, so making myself sit at the computer and learn how to post just right ad is not something I’m willing to do. I’m one of those people who is “of a certain age” so I no longer want to force myself to try and care for something I don’t care for. Life’s too short.

Now, the caveat to this is, I have another job. Book selling is not my sole income, so I don’t HAVE to sell book. I want to, of course, but the desire to sell books and my dislike for setting up ads don’t even out. I did try amazon ads once and it was an even prospect – I sold as many books as I needed to pay for the ad. If it had been a better outcome, maybe I’d have continued trying ads. Maybe.

But if you are someone who doesn’t mind ad marketing, or you do HAVE to sell to supplement your income (or at minimal pay off the fees you incurred publishing your book(s)), then this post by Wendy Raebeck might give you some tips and tricks.

Another great recourse for this is Valerie Biel’s website. Just search for amazon or bookbub ads. Val has tips and tricks for both. (She also has book marketing services!!)

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Want to sell more books? Mastering Amazon ads is the secret to success says guest blogger Wendy Raebeck, who shares how she does it.

Source Link: Mastering Amazon ads one tweak at a time: One author’s success story – Build Book Buzz

CKBooks Publishing

Where Publishing Dreams Become Reality

7 Surprising Perks of Recommending Books on BookBub

Apr22

Full disclosure here. I am not on BookBub. I probably should be, and this article may push me closer in that direction (like many authors, marketing is not something I particularly enjoy doing – other than in person). But for those of you who are, this is a good post about ways to boost your exposure and help your fellow authors at the same time. A win win! When we support each other, we support ourselves too 🙂

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Check out all the ways you can increase visibility for your author brand (and boost other authors!) on BookBub.com by recommending books.

Source: 7 Surprising Perks of Recommending Books on BookBub

CKBooks Publishing
Where Publishing Dreams Become Reality

How to Use BookBub with a Limited Budget

Mar2

Got this post from book guru Derek Doepker and is one every writer should read. BookBub is big in the book world. (Thank you, Derek.)

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Check out these tips for using BookBub’s marketing tools and growing visibility on the platform without breaking the bank!

Source: How to Use BookBub with a Limited Budget

How to Write An Author Bio

Sep1

I don’t remember ever reading anything about writing your author bio, so I clicked on this when I saw it. Sandra Beckwith give us some dos and don’ts.

There is also a link to another post about avoiding 4 bio mistakes.

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“You know that you need an author bio for your book cover and online retail sales pages, but did you realize that you need one in your author press kit, too?…”

Source: How to write an author bio – Build Book Buzz

5 Easy Steps to a Successful Media Appearance

Mar23

The opportunity to talk on the radio, on a podcast or even on TV may not come up very often, but you want to be ready when that opportunity does arrive. A.G. Billig gives us 5 good items to consider.

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Getting ready for a podcast, radio, TV, or summit appearance? Here’s how to make sure you have a successful media appearance.

Source: 5 easy steps to a successful media appearance – Build Book Buzz

6 (7) Ways You Are Destroying Your Chances of Finding Readers

Feb3

Laurence O’Bryan of BooksGoSocial makes some very good points about how to find readers.

And as he says, it’s a long haul game. It takes time and effort to do these things, but they are all doable. Make a “to do” list and slowly work your way through it, making sure you acknowledge your accomplishments along the way. It’s a learning experience, so don’t expect perfection. Miss-steps are part of the process (especially if writing and publishing is a new “game” for you), but you can decrease some of that by checking out Laurence’s list.

And I’d add one more way:
-7) Not connecting with other writers.
So much can be learned and eased on this journey by connecting with other writers. There are lots of online writer’s groups out there (SCBWI, ALLI are just two examples) which can give you loads of help, information, and connection. And when writer’s conferences are again a thing – and they will be! – they are a great place to connect locally, in addition to a fun way to learn ways to up your writing game.

(Note: I can not give a thumbs up or down for the services mentioned in the post, but I have used their Netgalley services with good results.)

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Source: 6 Ways You Are Destroying Your Chances of Finding Readers |