Rebecca Langley lays out a specific list of to-do tasks to try and get your book into libraries. It’s not for the marketing faint of heart, but if you can get in, libraries are all over this country.
Getting into your local library is probably easier than what she describes. Knowing your librarians and finding out what they might be looking for for their patrons is helpful. Just ask. Rebecca is right, it’s all about getting patrons in the door.
She doesn’t mention audio books. Having your book as an audio book is also another plus. Findaway voices is a new service that puts your audio book on multiple formats (including audible).
And look at that list of reviewers (Library Journal, Kirkus, PW, Booklist…) early in your writing process. Many free reviews require the book 3 months before publication. You can send them an ARC (advanced reader copy), so that is helpful. But you’ll have to plan ahead. I know once your book is done, you really want to get it out, but getting your book reviewed by a few of these companies can go a long way in selling more books. I know I wish I had done this for a couple of my books.
And speaking of reviews, you’ll want a decent number (10-20+?) of reviews on Amazon before you do any marketing. Librarians look at Amazon too.
Best of luck!
Stay safe! Christine
Library books have a longer shelf life than in bookstores, and they get more action, because there’s no financial risk for the inquisitive reader.
The current, though admittedly, very abnormal situation illustrates how having your book as an ebook, as well as print, is a good idea.
Let’s be honest. No one ever HAD to have that book they ordered next day delivered. Frankly, even before this pandemic, I thought Amazon should give the Prime buyer the option of not shipping something next day. It would help all those overworked delivery services. And those who have the ability (car, health, money), once this thing is over, shouldn’t we be going to stores and buying our books if we can? You know, support your local bookstore, maybe even a local author!
Amazon has announced via Seller Central that they will be slowing book delivery to prioritize medical and food delivery in the US and EU. What does that mean for authors and book sales during the COVID-19 crisis?
Smashwords today unveiled Smashwords Presales, a new book launch tool that will thrill your readers.
Smashwords Presales leverages patent-pending technology to enable the creation, management and merchandising of ebook presales. An ebook presale allows readers to purchase and read a new book before the public release date.
Presales are different than preorders.
Click on the link below to find out the details. Mark also talks about a new Smashwords feature: Global Coupons. Basically, it allows you to create a coupon on multiple titles at once, if I’m understanding it correctly. Not exactly sure how that is a significant help, but I’ll have to think on it a bit more.
Very good post by K.M. Wieland. Not only does she note the 4 challenges, she gives you ideas on how to overcome them (or at least try to :))
It’s a no-brainer to put out the best story you can but I also agree that reading good writing is important. And for me, watching good films is also very helpful. I always get good ideas from good films.
Give it a read!
Modern authors writing for a modern audience must be aware of four unique challenges to connecting with current readers and viewers.
The headline for this article is a little misleading. If you look at the stats the writer supplies, 4 (maybe 5 – don’t know the novel “Milk and Honey”) of the top 10 print book sellers are kids books, the other are other books.
For ebook sales – 4/10 are “kids” books – all Harry Potter books, which are novels, yes, but really written for kids. They are enjoyed by people of all ages, but again, the headline is misleading.
And this is just Amazon sales. People do buy books in bookstores (print) and other ebook retailers (B&N, ibookstore, kobo, Scribd, smashwords…)
Interesting stats, though.
Some people love their e-books. Others, like me, not so much. I’ll read e-books, especially if I’m traveling or if the book is a thousand-page tome, but otherwise I like the tactile nature of a good book. I like the smell of the paper. I also don’t like to have to think about charging an e-reader.
Laurence O’Brien of BooksGoSocial reminds us how to create good book description copy – one of the key elements to book marketing.
Step One: Watch this short 1 minute 21 seconds video. Step Two: Use strong active verbs instead of passive ones. If you’re describing a romance novel, for example, use words like: hot, steamy, spicy, scorching, passionate, burning. Use of…
Very important information from Valerie Biel and her wonderful writer’s blog about book contests. It’s a must read or listen to (youtube video/voiceover) for any author thinking of entering any contest.
Award contests can be a good way to promote and market yourself and your work!
At the University of Wisconsin Writers’ Institute in April of 2018, I presented a session called “The Winner’s Circle: Are Writing Contests Worth the Fees?”. I discussed the ways to check if a contest is reputable, which ones are good to enter, and what to do if you win. Later, I took my PowerPoint and narrated it before uploading it to YouTube. You can watch it here.