Tag Archive | book ads

Advertising Your Books – Part Two: Facebook Ads | Valerie Biel

Valerie Biel has given authors a wonderful step by step process for setting up a Facebook ad, in addition to tips on how to monitor that ad and make sure it is working for you.

I particularly like the advice on setting up a universal purchase link for your other books in the back of your ebook. Great idea. And BTW draft2digital lets you use their universal link creator even if you don’t publish through them. They have another company: Book2read that allows you to create this universal link for free. How nice is that! (And still I wonder, what is the catch? The pragmatist in me says nothing is for free. But maybe there isn’t a catch. I’ll use it and let you know.)

Amazon also has a linking service that will direct buyers to the correct Amazon “store” for them (US, UK, Japan, France…). Their service is booklinkerI’m going to use this one too!

It’s been a while since I’ve done a Facebook ad, so I’m sure I’ll use this post to help me when I try it again.

Thanks Val!

If you click on her post for her bookbub ad, you’ll notice, Valerie compared the various ad’s she created for her bookbub ad. Lawrence O’Bryan also talks about comparing ads plus other things that we can compare. Take a look at his post about A/B testing.


Advertising Your Books – Part One taught you how to get started with BookBub ads. I’ve continued my ad testing on that platform and have updated that article with more notes on my results HERE. The article below details how to advertise on Facebook.

Source: Advertising Your Books – Part Two: Facebook Ads | Valerie Biel

20190424_143746CKBooks Publishing
Where Publishing Dream Become Reality

(This is the picture I used for my just released “All is Revealed in Russia” – the final book in the Agnes Kelly Mystery Adventure Series. front cover - AIRIR Don’t I look lovely! – And mysterious!)

Advertising Your Books – Part One: BookBub Ads 

Great post by Valarie Biel on Book ad, with details on book bub! Thanks Val!


We often discuss the free ways to achieve attention for your books through social media and traditional media publicity. But what about paid advertising? Is this ever a good idea? Yes, paid advertising can give your books a sales’ boost. Particularly, after the buzz of your book launch has died down and you’re trying to gain some traction with sales. However, there’s a lot to know, and it’s important not to spend your advertising dollars before you’ve done your homework.

Source: Advertising Your Books – Part One: BookBub Ads | Valerie Biel

CKBooks Publishing
Where Publishing Dreams Become Reality

Amazon Ads – Are They Worth It?

Amazon Marketing Services for Book Vendors

Is it worth setting up book ads on Amazon? I’ve tried it a couple times now for a couple different titles of mine and I’m not convinced yet.

I have a book (The Red Velvet Box) that is set around the holidays – Thanksgiving and Christmas – so I thought I’d give it another try seeing that it’s around that time of the year. I’ve tried an Amazon ad before with my award-winning MG novel: Intrigue in Istanbul. I can no longer see that campaign so I can’t tell you how it went other than what I remember. And what I remember is my current campaign is garnering more interest but the sales are still just so so.

Here is the Amazon speak:
262,916 impressions – which means it’s showed up that many times on Amazon and from what I understand, that has to do with how much you pay/click for a certain key word.

I’ve got 90 key words –  key word doesn’t have to be just one word – (most gurus say you should have many more, but I got tired of trying to find more after I hit 90) and I started paying 25 cents/click/word(s). That didn’t get me many impressions, but it did tell me which key words were getting impressions so I upped the fee/word .40 or .50/word(s) on those specific words and the impressions increased A LOT!

So it’s run for about a week. I’ve spend between $3 and $4/ day (I’ve changed it a couple times). It’s had 100 clicks (on my specific ad) and I’ve spent $30.15 for $2.99 in sales. And those sales figures are the full sales, not my cut which is 70% of that.

So…so far I’m not that impressed.

Now, maybe my ad is not catchy enough. I looked at other bestselling books in my genre to help me decide on my ad copy, but I’m not a marketer, so maybe this could be improved and I’d sell more books. Or maybe my genre and age group (middle grade mystery adventure) is not a big seller. I do know mysteries sell – it’s one of the top 5, but for middle graders????

Now, it is the holidays, and people will be getting tablets and ereaders as gifts and maybe trolling Amazon for good books. I’m going to keep my ad going until January 7th, so we’ll see how it goes.

Here is Amazon’s info/marketing page for Amazon ads,   and remember this is marketing, even though it’s appears to educational, which is also is. The ads are not hard to set up but if you want to try putting up an ad, check your site every day to make sure it’s working the way you want. And don’t go over your budget. Give yourself a set budget and stick to it. Amazon wants you to be excited about any sales but if you don’t have the money to spend, don’t spend it!!

Wishing you and yours peace-filled holidays!

CKBooks Publishing
Where Publishing Dreams Become Reality