Valerie Biel has given authors a wonderful step by step process for setting up a Facebook ad, in addition to tips on how to monitor that ad and make sure it is working for you.

I particularly like the advice on setting up a universal purchase link for your other books in the back of your ebook. Great idea. And BTW draft2digital lets you use their universal link creator even if you don’t publish through them. They have another company: Book2read that allows you to create this universal link for free. How nice is that! (And still I wonder, what is the catch? The pragmatist in me says nothing is for free. But maybe there isn’t a catch. I’ll use it and let you know.)

Amazon also has a linking service that will direct buyers to the correct Amazon “store” for them (US, UK, Japan, France…). Their service is booklinker. I’m going to use this one too!

It’s been a while since I’ve done a Facebook ad, so I’m sure I’ll use this post to help me when I try it again.

Thanks Val!

If you click on her post for her bookbub ad, you’ll notice, Valerie compared the various ad’s she created for her bookbub ad. Lawrence O’Bryan also talks about comparing ads plus other things that we can compare. Take a look at his post about A/B testing.

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Advertising Your Books – Part One taught you how to get started with BookBub ads. I’ve continued my ad testing on that platform and have updated that article with more notes on my results HERE. The article below details how to advertise on Facebook.

Source: Advertising Your Books – Part Two: Facebook Ads | Valerie Biel

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(This is the picture I used for my just released “All is Revealed in Russia” – the final book in the Agnes Kelly Mystery Adventure Series.  Don’t I look lovely! – And mysterious!)