Tag Archive | self-publishing

Marketing vs. Writing: the author’s dilemma

Marketing is a struggle for every writer I’ve ever talked to (granted, I’ve never conversed with the likes of Stephen King or Stephanie Meyer) – that’s why everyone is trying to sell you something to assist you in getting our book out there. But what I have come to understand is it is mostly up to you, and you are the best person to do it (unless you have a lot of stray cash lying about – again, not he author I know).

Here is a good article I picked up from Morcan Books and Films Blog: Marketing vs. Writing: the author’s dilemma.

Mar22

Some good information when you writers out there want to start publishing that pile of stories you been accumulating.

Publishers' Graphics Blog

It’s a common question: does it make sense to print your books offset or use print on demand (POD)? Both printing processes offer unique advantages that can make the decision difficult. Let’s take a look some of the factors to consider:

Print Quantity:

Size of the print run is the probably your most important consideration. Conventional offset printing is best suited for producing large print runs of 500 books or more. With relatively long lead-times and high press set up and make-ready costs, larger press runs are generally needed to make conventional offset printing cost-effective.

Smaller press runs of 100 or less are becoming increasingly common as a way to eliminate unused inventory and costly storage. If your quantity ranges between 300-500 books, your best bet is to quote both ways: offset and digital.

Short press runs do have advantages when it comes to testing the waters. Printing one or two…

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The Year of the Author?

Mar13

…Now more than ever authors are in the driver’s seat. Not all of them, not all the time but more than a decade ago, certainly.

In the case of Random House, authors associations pressured it into playing nicer with authors. In the case of Day, when an author does want to play with a publisher, it’s generally on the author’s terms. And in the case of a self-published author topping the best-seller list, when authors play the game without the help of a publisher, sometimes they win.