Your book blurb is very important, not as important as the cover but a close second.
I was at the Sterling North Book Festival this weekend selling my wares and after people stared at my covers for a few seconds, they picked up a book and read the back, even if I was talking to them.
Claude and Mathew Kadish give us some ideas for the piece on the back of your book, or the description for you ebook online (same thing). I agree with all the suggestions made (though I think 5 paragraphs is too long – 3, maybe 4 is about right) and I like the person’s suggestion in the comment section – go to a bookstore or library, look online at the book descriptions/blurbs on the back of the book for best-selling titles in your genre and take notes. Imitation is the best form of flattery!
I also think the open lines need to hook the reader, as well. Think – a jazzed version of your ‘elevator speech’ about your book.
Here is their list:
Claude Nougat’s Blog : How To Write A Smashing Book Description for Your Book:Tips from a Pro.

I am making this post as a public service announcement. I just want to encourage all of my fellow readers and bloggers who are Goodreads members to disengage from attacking authors on the site. In the past couple of days, I have seen several Facebook posts by authors of different genres who have mentioned being attacked by readers. ‘Readers’ are one-starring pre-released books or dive bombing every book the author has ever written with one-star reviews. Why? Because these ‘readers’ feel as if the author has made some reprehensible infraction against the world of literature as a whole *eye roll*. I know…dramatic, right? But sadly, it’s true. The internet trolls have now taken up residence on Goodreads. They are pollinating the site with their vitriol against authors and fellow readers who might support the author or their book(s). At some point, we as a community of readers and authors…


