Good question! I had never heard of it, but it makes sense, even more so with the upcoming generation who are used to multimedia interactions.
So what is it?!
From what I gathered from Tom Denver’s interview with Houston Howard (and I’d encourage any storyteller to read it – not just screenwriters), it’s using different ways – different forms of media – to engage your audience in your story. Some of the engagement is to make money and some is to engage your audience. And which forms of media or interaction you use depends on what works best for the story. The skies the limit!!
This small piece was written by Tony Vanderwarker who just happened to be a neighbor and friend of John Grisham. Now is that a writer’s dream come true or what?
I like John’s suggestions but I’m pleasantly surprised he says to hook them in the first 40 pages, I would have thought it would have to be sooner than that. I’m glad he says otherwise because I agree with him on this point. You read all the time how you’re supposed to hook the reader on page one. Well, I think we don’t give readers enough credit. John Grisham’s 3 Must-Haves of Novel Writing | WritersDigest.com.