on Book Marketing Buzz:
For over the past three decades, I have had the privilege to work in book publishing and marketing. Having worked with thousands of authors and spoken to multiples of that, I have heard many complaints by authors about being an author.
Can anything be done to help them?
Are the complaints legitimate — or are they just the whines of ignorance, laziness, jealousy, incompetence, and a lousy attitude?
Authors can certainly be the victims of bad luck, lousy publicists, poor timing, tough competition, a crappy publisher, or a change in the marketplace. But most often, they sabotage themselves or they fail to overcome challenges and setbacks.
Authors, it is time for Brooklyn Boot Camp.
I was born and raised in a time and place that has forever shaped me and informed me of how the world works. I grew up in gritty 1970s and 80s…