I was turned onto this gentleman via The Savvy Book Marketer/ Dana Lynn Smith. (You should check this site out if your a writer, it’s a very good one!)

Terry has a set of blogs about marketing your book. Over the next few weeks, I’ll share the ones that seem to make the most sense. This one on your target market is very important so you don’t waste your time and energy – read carefully. Hope they are helpful.

Terry Cordingley: Day 2: Identifying Your Target Audience.