Tag Archive | sandra beckwith

Free Book Marketing Ideas

Always good to review some free ways to market your book. Sandra Beckwith has listed 10. I’d like to add a few more.

11 – When you are selling your book at an event, put a typed note on colored paper inside any book you sell that you sign by hand. You can put anything you like on the note but I like to ask for reviews. I also tell the reader if they order another one of my books, I’ll give it to them for the “sale” price (the slightly discounted price I usually sell my books at when selling in person.) Or if it’s not a big book, maybe free shipping. USPS has book-rate shipping, which helps decrease the shipping cost.

12 – When selling in person, I have a sign on my table that says “I talk at book clubs.” And if a person says they are interested, I tell them if a group wants to buy the books, I can give it to them at a discounted rate.

13 – I know some authors who, again, when selling in person, have an email sign up. If you have a  semi-regular blog or email “newsletter” this is a way to add readers/subscribers.

14 – Get on and participate in Goodreads. I think many authors miss this one.

What are your favorite FREE marketing ideas?

Here are Sandra’s: https://buildbookbuzz.com/10-free-book-promotion-ideas/ 

How do readers discover books? What every author needs to know – Build Book Buzz


Sandra give us a comprehensive list of ways to get you and your book noticed. If you make to the end of this post, she leaves us with the most important point under the heading: How will readers discover books by you?

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How do readers discover books like yours? Here are eight opportunities for readers to discover, read, love, and recommend yours.

Link: How do readers discover books? What every author needs to know – Build Book Buzz

CKBooks Publishing
Where Publishing Dreams Become Reality

How to Write An Author Bio 

I don’t remember ever reading anything about writing your author bio, so I clicked on this when I saw it. Sandra Beckwith give us some dos and don’ts.

There is also a link to another post about avoiding 4 bio mistakes.

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“You know that you need an author bio for your book cover and online retail sales pages, but did you realize that you need one in your author press kit, too?…”

Source: How to write an author bio – Build Book Buzz

Book review: Cover to Cover: What First-Time Authors Need to Know about Editing 

Periodically I share info about editing. It’s not cheap to have your manuscript edited so for indie-publishing it’s tempting to try and work around paying someone else to do it. Here is another source that doesn’t recommend doing that (and, of course, neither do I. And it’s not just because I am an editor. If you’re serious about making money on your book, you need to have an editor look at it).

As you may have read on this blog, I think you can avoid hiring a proofer if, if, if, if you get at least 3 people to proof your book, three people who haven’t read it yet. Three people who know basic grammar and punctuation. That may be a big IF for some. (For print, it has to be on the actual book – the ARC [Advanced Reader Copy] – because you need to have people make sure things like the headers and footer are correct and the text is formatted correctly [no widows or orphans – lines of text or words left at the top or bottom of a page).

Sandra Beckwith (great book-stuff blogger) reviews this book about editing by Sandra Wendel.

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If you question the need for a book editor, be sure to read my review of “Cover to Cover: What First-Time Authors Need to Know about Editing.”

Source: Book review: Cover to Cover: What First-Time Authors Need to Know about Editing – Build Book Buzz

CKBooks Publishing
Where Publishing Dreams Become Reality

 

Is it time to announce the death of the press release? – Build Book Buzz

Interesting blog post by Sandra Beckwith.

The most important thing I think is that it can be another tool to use related to marketing. Is it helpful? I’m not sure. Is it losing it’s appeal? I think maybe.

Is it time to announce the death of the press release? – Build Book Buzz.