Very good post by K.M. Wieland. Not only does she note the 4 challenges, she gives you ideas on how to overcome them (or at least try to :))
It’s a no-brainer to put out the best story you can but I also agree that reading good writing is important. And for me, watching good films is also very helpful. I always get good ideas from good films.
Give it a read!
Modern authors writing for a modern audience must be aware of four unique challenges to connecting with current readers and viewers.