Dan Blank (WeGrowMedia) talks about growing your audience, as a author, with Ze (Zay) Frank of Buzzfeed.
As with many things Dan talks about, it seems to be a matter of connecting and “collaboration” on a personal level with people. I think you can use that word “collaboration” in a few different ways. But I took it more as connecting.
And the fact that Ze says with some of his more viral posts, he doesn’t really know why they went viral, says a lot too.
Dan even says: But for the 1,000 other things you do to try to develop an audience for your work — articles, events, interviews, blogs, newsletters, social media — don’t assume you know what will work. Experiment and allow others to help you learn what does and doesn’t work to engage them.
That means trying a lot of different things. What I have found is things I do in person, work the best and sometimes lead to things I can’t predict (as I mentioned in this post I did on marketing).
Another point they make is you can’t be in one place (online or in person) and expect to reach a lot of people.
Ze says that only 15-17% of views of Buzzfeed content comes from Buzzfeed’s website and the same percent from their other channels: emails, social media… I think that is amazing! A big company like that and that’s how many people come to their site or visit their social media and share their content?!
What does this mean? Same thing, really. You can’t put up a website and decide that is good enough. You need to be in a lot of different places. And some (most?) of the sharing, of course, you have no control over.
Here is the whole post, if you want to read it.
Where Publishing Dreams Become Reality