Many of you may know Dave Chesson. He is a wealth of knowledge for anyone looking for information about publishing. He also has some products to sell related to that as well (which I am not endorsing here but I do trust him – he’s been around the book world for quite a while). Part of the reason I trust Dave is because he gives a lot of good information away for free. This post is an example.
I have done Amazon ads and I’ve hired others to do it for me as well. Both times I’d say I came out about even in the money I spent and the money I gained. It gave me more readers (not a lot, and not sure that translated to purchases of any of my other books) but I’m still on the fence whether it was worth all the time I spent on doing it myself, since I just broke even.
If you’ve even tried ads yourself, he’s right, key words are KEY! (pardon my pun). His post helps you a bit in that direction. (link below)
“Learn how you can create a list of profitable Amazon ads keywords for your book advertisements and start earning now on your ads!…”
Source: How to Find Profitable Amazon Book Advertisement Keywords 
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