Designing a Book Cover That Tells

I found this helpful post by Christopher Lentz who is a guest on “The Owl Lady’s” blog – I had never heard of the backward six scan we apparently all do. I also like his comment in his “squinting at it” section. What is prominent does depend on who you are as an author. I’m sure you’ve noticed how some (not all) prominent authors have their name almost as large or larger than the title. They are obviously selling themselves and their reputation that you’ll want that book you’re looking at. Most of us aren’t in this category – not yet anyway 😉
There – I learned my new one thing today. Hopefully I’ll learn a few more, too 😉

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Viv Drewa - The Owl Lady

By Guest Blogger Christopher Lentz

If you’re reading this, you’re probably a storyteller. That’s part “story” and part “teller.” So what do your book covers tell potential readers?

First confession: I may be new to the self-publishing world, but I’m not a newcomer to the universe of design and marketing. Since the launch of my novel,Blossom, I continue to be amazed by how many people are attracted to and comment about the book’s cover.

Though trends in romance cover designs come and go, timeless and tested truisms of marketing contributed to Blossom’s cover design. Here are five things I applied while designing what’s proving to be an impactful, engaging cover.

Second confession: If you’re looking for a guaranteed how-to list of tips for designing covers that will propel you to the heights of TheNew York Timesbestsellers list, this isn’t it. If you find one, let me…

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