So what does every author (whether from the traditional published side or the self-published side) struggle with? Book Marketing, of course. Just google those two words and see all the sites that will try and sell you some wonderful, surefire way to market your book. Before you actually hire someone, there are some basics book marketing things that your should try. (And only pay someone if you have a personal recommendation from someone you trust. Because marketing is such an issue for authors, there are a lot of people trying to hoodwink you, so beware!)
Some basic things to try:
♦ put yourself on goodreads as an author and do a book giveaway. It’s a great way to get seen and to make contacts! It’s also a way to get reviews.
♦ get as many reviews on amazon and goodreads as you can. Actually, this really should be your number one thing to do and something you never stop doing. It’s not easy because people are reluctant to do it but Reviews Sell Books! Giving away some ebooks for review, or discounted paper books to get a review. It is well worth the cost to you.
♦ put a review request in any paper book (as a book mark sort of deal with you signing the request) and in the back of any ebook.
♦ do local events at libraries, coffee shops and bookstores. Search out groups that might be interested in the topic or genre of your book and offer to come and talk.
♦ search for craft fairs and books fairs in your area. I have made many sales at craft fairs and made lots of good contacts, and it’s fun to talk to readers and have them come back the next year for another one of my books because they liked the first.
♦ I assume you have a website. That’s a very easy thing to do and very necessary in this day and age. I have mine through wordpress (my books blog [free] and my business blog [$99/year]). They are very easy and can even be free if you want.
♦ If you have a facebook page for you and your books (not a personal page but one devoted to writing, reading and your books, as well), that is a plus but not a must have. If you blog at all on your website (again, not necessary but an added perk to readers), then you can easily link your posts to your facebook page. Believe it or not, your readers want to know about you. Build a fan base by talking to them (and send a few discounted or free items their way just for following your website! They deserve that much).
These are some very basic ideas, but the more you do, the more people you can encounter and people (especially fans!) are your greatest asset.
And good luck!