As promised at the end of my post, My Facebook Ads Experience and 3 Marketing Rules, here are two alternative ways you can use Facebook ads to gain subscribers and to promote a giveaway.

One Alternative Model

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During December, I teamed up with authors Autumn Birt and P.H. Solomon to run Facebook ads in order to gain subscribers.

The way we did this was by giving away one book each, and sharing the subscribers among ourselves.

Autumn set everything up, and she did a wonderful job. We spent $1 daily each, and ended up with 85 new subscribers at a cost of $30. This means that each subscriber cost us just $0.35.

The only drawback with this model is that there is no tripwire page. Which means there’s not even the possibility of you recouping the money spent on the ads.

Incidentally, we…