David Gaughran revisits some self-publishing myths. (And I looked it up – Astroturfing means sending out a message without revealing who is backing that message.)
But I suspect it’s astroturfing by the publishing establishment, a practice admitted to last month by YS Chi, chairman of Elsevier and president of the International Publishers Association, in paragraph six of this article.
For the click-lazy, here’s the money quote (emphasis mine):
“We gathered all the communications people together to discuss the issues and create an action plan. We have a multi-faceted audience to address, and in the next 12 months you will see key messages delivered, compelling stories of our impact on society for culture and education. We’ll ask you to personalize that message. I’m very excited that there is a meeting of minds on this.”
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