David Gaughran revisits some self-publishing myths. (And I looked it up – Astroturfing means sending out a message without revealing who is backing that message.)
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CKBooks Publishing 
The term “astroturf” came about specifically to denote an advertising campaign that is trying to look like a grassroots movement. So it’s more than just an unspecified origin, it’s when one big guy tries to influence opinion by pretending to be a lot of little guys.
Thanks for the clarification. You are correct!