I have not tried to get a Bookbub deal, but as they article mentions, it is hard to get picked, even though you’re paying them to put up your book for sale (what a deal for Bookbub!)

Keep in mind, putting a book on sale (they recommend .99) means more eyes and hopefully more reviews. But you can’t count on the reviews. As indie authors, we all know how hard it is to get people to leave a review, even if they liked the book.

The best reason to do sales like this if you have multiple books or you have a book series and you’re putting your first book in the series on sale.

I’ve used The Fussy Librarian for promoting my historical-fiction series (my Rose series) and used the first book for free (they also offer bargain sales promotions). I had over 1000 uploads (for free) of Rosebloom  (and a few reviews too!) but then also got 100+ sales at the regular price of the second book and less of the third book in the series.

You can also do ads on Bookbub, which are a different thing. Valerie Biel, of Lost Lake Press and her blog readingwritingandroaming, breaks down the process of Bookbub ads.

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BookBub editors share their top tips for strengthening your BookBub Featured Deal submissions for the best chances of being selected!

Source: 10 Things to Try If Your Book Doesn’t Get a Featured Deal